There is a British ad for Dove deoderant which extols the virtues of one of their USPs - "no chalky marks!". Very impressed, I recently bought a roll.
This morning I pulled on a newly washed sweater straight from the clean linen rack only to find, when I walked past the mirror about 10 minutes later, that the left side was covered in "chalky marks".
I have to say that this sweater is a dark purple and all the other things I've been wearing recently have been light-colored, it being summer. So maybe I had not noticed any "chalky marks" on them.
So what's all that about then.
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